Recent discussions on the governance of labour migration have increasingly engaged private recruitment agencies and their role in the migration process, particularly in the promotion and protection of the rights of migrant workers. The Philippines, with its well-established institutional and legal framework, is an active participant in these conversations. The experience of the Philippine Overseas Employment Administration (POEA) in developing various approaches in the regulation of private recruitment agencies is part of the good practices recognized by the international community. The introduction of the Agency Performance Awards in 1984 is an example of a positive approach to balance the restrictive and punitive aspects of regulation. POEA’s incentives or awards scheme is a pioneering effort which has inspired similar initiatives in other countries in the region.